Technorati, the de-facto standard for blog ranking and blog content aggregation services, has announced the launch of their new blog advertisement network – Technorati Media. The surprise announcement must be a hint that they are all set to take on Google AdSense which right now leads the Tier 1 online advertisement market with the help of 100 thousands of bloggers (and not just high traffic websites). – the other Tier 1 player
Yahoo Publisher Network (YPN) not being a favorite among bloggers as well as publishers outside the US.
The right people for the right business model
Technorati probably already knows in and out on what bloggers need in terms of monetization and they have huge statistics with them on categories of blogs, popularity, feed-driven traffic, number of pages served etc. As they understand the pulse of the blogger better than anybody in this world, in all probabilities this ad network will be a huge success.
Directly taking on Google AdSense?
While filling up the signup form at the Technorati Media site, the majority of the questions asked are not really personal information but more on what kind of ad network do you use currently (with special mention on AdSense), what is the CPM yield, what kind of analytics (read Google, Google and Google) platforms are used etc. It is very clear that they are keen on taking on Google with respect to the ad network as well as supporting tools.
Let’s wait and watch… I am hopeful that the Technorati Media will do more justice to the professional blogger where as Google had this infamous ‘get-banned-anytime’ attitude and poor customer support. I, for one, have been waiting for almost two weeks now to hear from the AdSense customer support as my eCPM suddenly started showing zero, despite quality traffic and clicks. Also, I thought Google’s blogsearch could always be improved!
While the details (we only know that it is CPM based) of the newly-launched ad program are not available yet, I suggest that all of you sign up with this program as soon as possible, though you never know the outcome in terms of approval. I will definitely have a D$ Review written about the same if I get approved!