Earlier this month Technorati changed the algorithm for calculating the rank and authority of its aggregated blogs. Technorati rank was always considered to be one of the yardsticks to assess a blog’s authority but the older system had a lot of drawbacks. This time, it looks like, they have got their act together.
If you haven’t checked your technorati authority or rank recently, I suggest that you do it now. This blog’s new Technorati authority is 414 and the rank is 16154. Let me explain what these numbers mean to us.
Technorati authority and rank
Unlike the older algorithm, the new technorati authority is a value between 0 and 1000 – the higher the value, better the authority. The authority of a blog is calculated based on its linking behavior, blog category and what the blogosphere as well as the other media is talking about the same over a finite period of time. This time frame is not 6 months like it used to be in the older algorithm.
I hated the older authority system because people could manipulate it by link exchanges and blogroll entries. Also, since the six month window was always predictable, you had a chance to link back from sites that were going out of this six months (or 180 days) window. A lot of smaller blogs without any good content used to manipulate the authority.
One more important thing about the new authority system is that a blog can have more than one authority if it falls in multiple categories. For example, if your blogs come under ‘Technology’ and ‘Business’ categories, you could have two authority numbers. Unfortunately, the category is not something that a claimant can select.
Technorati rank is basically your blog’s rank among the authority of all blogs in the technorati directory. 1 is considered the highest rank and these numbers don’t duplicate as in the case the authority number. i.e. a number of blogs can have the same authority but no two blogs will have the same rank in one category. By the way, just like the technorati authority, you can have multiple ranks based on your listed category. This blog’s rank of 16514 means that it ranks at that position among the 853,799 blogs indexed, at the time of proof reading this post.
How to get high technorati authority & rank?
As I mentioned earlier, the blogroll linking does not play any role in deciding your technorati authority. However, deep linking has a bigger role here when you consider links from other blogs. The other aspect is the external non-blog links such as social media – social bookmarking and RSS directory links to your blog posts.
Becoming a ‘technorati fan’ of some blog was a major thing in the past and that was a deciding factor for determining the technorati rank. However, the little heart symbol indicating the love received (Check it here) is no more displayed while technorati claims that they still count the love coming in from 100s of thousands of technorati badges in the blogosphere.
Another important thing that may be counted is the comments on your technorati listing. Just like Alexa – which has visitor comments on your site info page – Technorati seems to count the comments on each claimed blogs in your account in order to determine the ranks (By the way, if you want to comment on this blog’s listing on technorati, please do so by visiting this link. This favor will be returned unless your blog has some rated or illegal content)
Flaws and incomplete features
Though, technorati has been working hard on their new site, features and ranking algorithms, there are still a lot of concerns. I heard a lot of complaints that some accounts have lost their claimed blogs or they are unable to claim them. Also, technorati is yet to provide a consistent mechanism to choose tags about blogs. At the moment, one can put anything out their at the risk of loosing the authority or rank.
But I really liked their new search mechanism which is a lot faster while searching for blogs as well as blog posts. Earlier, the search and the general performance of the technorati site was pathetic.
Though ranking systems such as Alexa and Technorati have their pitfalls, at the end, the stake holders (venture capitalists, sponsors, advertisers, co-bloggers, potential buyers etc) of your blog need to have some way to assess the authority of your blog. Technorati, at the moment, is one such mechanism and hence any step towards improving the system needs appreciation.
Over to you…
Have you checked your technorati authority/rank lately? If so, please share it here. Also, please provide your valuable inputs on how you see the new system going to work or even any means to tweak it.