Now, this is a tricky one! I have seen a lot of posts on the blogosphere regarding this topic and most of them suggested that that many pro-bloggers actually pick a particular time to post their new content. Why? While it is widely believed that good content will always sell, the timing of your blog posts can sometime matter – especially if you want to create the maximum impact within minutes after updating your blog.
Just like the timing on a day, there are people who publish their important posts on certain ‘good’ days of the week as well. When I thought about this topic a bit, I figured out that there are a number of variables that decide the best time and date to post. Let us talk about these factors first.
What decides the best date & time to post?
#1 Reader type
Depending on what type of readers/visitors your blog has the most, your best day and time to post may vary. If majority of your readers are search visitors this may not matter much (read: next point) but if you have a lot of direct visits, most of them may be active on weekdays – at least that is my analytics pattern suggests. However, if you have a lot of social media traffic, then it’s really difficult to find the right timing.
#2 Content type
If you have trend driven and news driven content, you will do the best when you deliver the content instantaneously (e.g. Those who posts based on Google trends). Research oriented and less time critical content need to worry about rest of the parameters.
If your blog is geo-targeted, then it is better to avoid the late night to early morning time of that geographic region to time your post.
#4 Post Frequency
For a blog that publishes 5 or 6 posts per day, the timing may not matter much. But those who update their blogs once or twice a week, the timing may matter. For example, if I look at my analytics, I see that I get most of my traffic and reader engagement on Tuesdays.
#5 Your expectation from readers
Depending on whether your aim is to engage (e.g. comments) your regular readers more then you have to tune your post timing according to their availability. However, if you want to just churn in search traffic and fewer expectations on reader involvement, it doesn’t matter much.
Holidays and days when some important events (e.g. elections, important game/sports days,…) take place may not be a good time to publish your important posts that need a lot of immediate attention.
You may use the post scheduling feature of your blogging platform to perfectly time your new content publishing.
Over to you…
Have you figured out ‘your’ best time and or day to post? If so, please share the same.