Recently I read a blog post on SEO.com on top internet marketing strategies that worked for the current year. The ten strategies that are listed are nothing new to many of us but can be a good reminder for those who want to be successful in this field for the coming year or so. It also throws light on the changing trends – especially in the social networking aspect of online marketing.
[Internet Marketing Explained: For those who still wonder what internet marketing is, it is nothing but the marketing of products or services over the Internet. It is also called e-marketing, online marketing, web marketing etc]
How to be successful in Internet marketing?
As per the article, while there are number of methods, the success factor lies in establishing the credibility and those channels where trust levels are high becomes the most effective.
Top Internet Marketing Strategies
I do not want to replicate the article content entirely here and here are the top ten most successful web marketing strategies that worked (probably in the order of effectiveness – most effective on top of the list).
#1 Organic Search Engine Optimization (SEO) – Still the best and most effective approach
#2 Facebook/Twitter/LinkedIn marketing – There is a sudden surge of social media-SocNet based marketing this year
#3 Keyword Research: Using natural search phrases, that is.
#4 Video Marketing: Youtube still works!
#5 Online Public Relations: People still trust information shared over legitimate PRO services
#6 Link Building: More of a requirement for SEO to build popularity and trust
#7 Blogging: Three cheers to all bloggers! Blogs are considered a trustful mechanism for online marketing as well as for influencing potential buyers.
#8 Conversion Web Design: A good site with an intuitive design, a magic landing page and ‘call for action’ prompts will market better.
#9 Paid Search Marketing (PPC): PPC advertising is still an option but not the best when you consider the investment v/s returns
#10 Email Marketing: It’s still around and going strong but pick it at the cost of loosing some trust and the risk of being branded a spammer.
If you look at the top of the list, you will see that people trust things better when it is ‘naturally’ discovered via search rather than forced on to them via PPC advertising or email marketing. Also, consumers are tending to trust the social content delivery (may not be a good trend) more as SocNets are becoming part of everyone’s life.
Over to you
Now, could you please share your internet marketing tips with the D$ readers?
Happy Money Making!