Ultimate AdSense Myth-Busters

Ok, so much has already been talked about Google products and Google AdSense in particular. After 8 long years of its operations and consumption, the AdSense publishers and fans still keep wondering how Google may be doing things internally, how much revenue they share, how they track accounts to be banned etc.

In this post, let me talk about TEN AdSense myths and the reality behind the same so that you can tweak your Google AdSense account for maximum earnings. Why am I talking about it now? Well, as I mentioned in a recent post, I have discontinued with private ad sales etc and back to more AdSense experiments on several websites together. Naturally, I was reminded of some of those myths that I had in mind about Google and AdSense in the very beginning.

AdSense Myths

The following are the myths and how can we use the counter argument or truth behind each topic to our advantage as AdSense publishers.

Myth #1: You can’t click on your own AdSense ads

Not always true! In fact, you can click on your own Link Units as per the AdSense Link Units help here.

But why? Because, Link Units do not expose their target URLs. They are never visible from your browser options and hence if you want to block a non-performing advertiser URL (of link units) in your AdSense account, the only option is to click verify them.

Caution: Please note that you CANNOT click on regular ad blocks other than link units or ads displayed on the link unit target pages

Myth #2: Custom Channels are only for tracking Ad block Performance

Of course, they can help you track the performance of various ad positions. However, the real reason for implementing channels is to help advertisers locate publisher assets and campaign on their managed placements.

Due to the above mentioned reason, it’s very important that you describe your Custom channels well – especially the pages where the ads appear (see the picture below)

adsense custom channels

Note: A common mistake that the blogger/WordPress publishers make is to describe pages as Single Post, Posts etc which don’t make any sense to the advertisers. Describe your ad placement pages very clearly (e.g. Sitewide, All pages, Home & Garden pages etc). Also, the description field should not be a paragraph but a single short sentence that make sense.

Also, please note that you may not keep changing your channel names often. Some of the already running targeted placements may be affected by frequent changes

Myth #3: AdSense blocks cannot be put in Frames or IFRAME

In fact, there is nothing wrong in putting your AdSense blocks in frames. However, unless you have some content also in the SAME frame, it’s as good as putting ads on empty pages and that’s against the ToS. Moreover, empty frame content would mean no keywords to decide which ads to serve. If you can put AdSense ad blocks and a lot of content in the same frame, there is no issue at all.

Myth #4: Include as many sites under one AdSense Account

Well, as per the AdSense ToS, you may add any number of sites under one account. However, if one of your sites is under performing (low CPC or clicks) it is better to take that site out of your AdSense account (and delete related URL/Custom channels) because it can bring down the whole account’s earnings. Your low performing site may have great content but it should also have advertiser interest. For example, I believe that my personal blog has some good content but it wasn’t quite giving good AdSense returns. Recently, I removed that blog from AdSense publishing and other sites are now doing better. Do not ask me how this works, but a few articles that I read online somehow confirm this theory.

Myth #5: Link Units always below Top Navigation bar

Most blogs and websites that I have seen place link units (Mostly 728×15) below the top navigation bar. While this still works well, there may be other innovative ways of using link units on side bar or right within the content. The following picture shows how two 200×90 link units can be placed within the content side by side in order to create a very clickable ad battery.

adsense linkunit sample

Myth #6: When you get Clicks but No Earnings, you are getting banned!

Wrong! 9 out of 10 times it’s the wrong settings on your AdSense account. Read AdSense clicks but No Earnings on how to fix this issue.

Myth #7: Maximum allowed Ad Blocks = Maximum Ad Income

This is not always true. It depends on your niche or domain of focus. If you put too many ad blocks, the number of impressions are going up and it will affect the CTR rate and hence low earnings at times. There is also a possibility of not having enough fill rate and hence repeated ads on the same page.

The ideal scenario would be to start with 1 AdSense unit, 1 link unit and probably a Google custom search box and increase the AdSense unit if the fill rate is pretty good and clicks aren’t coming through. Again, it’s highly dependent on your niche, site design and amount of convertible traffic.

Myth #8: Always use Blending Fonts, Colors etc

While blending AdSense blocks with same font, background, borderless approach and color is a good general guideline, it is not result yielding in all cases. Mind you, the default AdSense styling (Classic AdSense style of blue, green and black) can work well on most sites because it’s a proven Ad style set that promote clicks. I have a blog where I have deployed classic styling and it’s got pretty good CTR rates. On this blog itself, I have used Arial font on AdSense blocks as against the Verdana font-family for the blog content.

In short, it’s okay if people realize that they are seeing an Ad block. Visitors click ad it the ad offer interests them, anyhow! However, if the classic styling is too odd for your blog or website’s current styling, you may not use the same.

Myth #9: Category Filters aren’t useful!

Wrong! In fact, they are quite useful to focus on the categorization of ads delivered that are relevant to your sites (Read: AdSense Category Filters). However, there is a catch here. The filtering is applicable to the whole account and NOT per websites under your AdSense account. Hence, whenever, you add or remove AdSense ads on your websites, you may revisit your filtered categorization.

Myth #10: More traffic = More income

As I mentioned in Myth #4, I had my personal blog running AdSense for more than a couple of years. Unfortunately, even when the traffic tripled in the same period, the AdSense income was not going up (in fact, it came down). The reason, my personal blog wasn’t attractive for AdWords advertisers due to the topics that I was handling in that blog and geography of its readers. So the crux is that, more traffic doesn’t necessarily translate to more AdSense income.

If you found this article useful, please do not forget to social-share!


  1. Hi Ajith,

    I like the idea of not using AdSense on blogs which aren’t performing well (ad wise). Not only can the ads clutter up our blogs, but can also make our sites look spammy, which I think can hurt us if we’re trying to establish ourselves online.

    • @Barbara, you are right? I have seen sites that use the maximum possible ad blocks including Google custom search, ad blocks and link units.

      I recently, put back my AdSense ads after stopping private ads. I need to check myself if I need to take out one of them as well.

  2. Hah! I can only laugh reading this article. Back in my ancient Adsense days, I used to believe most of them. I was too high on blending ads with content too much as well and while it improved a bit, I felt like it was not worth it at all.

    But luckily Google banned me after a year and thus I was able to focus more on other things worth-doing. 🙂

    • @Melvin, so the banning was blessing in disguise huh? Well, you are right about too much of tweaking that people do – not worth all that time spent may be.

  3. Hi Ajith, your blog is really good. I want some help from you regarding paypal account. I am from india and want to know about paypal guidelines for india. I heard that for paypal account we need to have a registered firm and paypal is charging lot of money for services please give me details about. Thanks

    • @Vinit, you don’t need a registered firm to have a PayPal personal or Premier account types. All that you need is your PAN number, a working Credit card and a bank account in your name.

      As for the charges, yes, they are on the higher side. Also, their exchange rates are usually bad.

  4. Hi ,

    i am trying to get some traffic on my blog as per standard i am providing good information also which is not fake so please suggest what else i need to do;



  5. The quickest way to increase your page rank is by posting Forums, Blog Commenting, Article Submission, Bookmarking to the quality sites that has the high PR. Also you should be updating the contents of the pages simultaneously.. These would make your site to get the quality Backlinks also..

  6. Please share the source for myth number 3 as i have read all the top sites regarding iframes and each and every sites strongly recommend not to use…

  7. Hey There!
    I’m wondering about Myth #4. Can you confirm that through Google or is this just a hunch?
    Haven’t noticed this myself and it just doesnt seem fair to do that, right?


  8. Some nice tips here.

    I have a number of sites under my adsense account, some of which with low CTR and low RPM. I’m kinda wondering now if I should just remove adsense from them altogether and see if the sites I own that perform well improve to the point to justify the change.

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