Exactly three months ago I put together some ambitious blogging objectives for 2009. I thought it would be a good idea to take a look at those objectives and analyze them as the first quarter of 2009 is ending today. Moreover the context has changed a lot in the recent past whereby my time and energy had to be diverted towards highest priority activities in real life.
Summary of Objectives for 2009
The following were the main measurable objectives that I had set for my blog(s).
- Post frequency of 16 posts per month
- Provide unique blogging tips that you won’t find elsewhere
- Apply advanced SEO techniques to get 80% search traffic
- 2000 page views (~1200 unique and quality visits) per day
- Bounce rate of < 60% and average time per visit > 1 minute
- Convert 1 reader per day into 2 dollars per month consistently
- Technorati Top 10000, $25,000 in brand value in case of a take over bid
(There were some other objectives as well which were not necessarily measurable)
Status as on March 31, 2009
The post frequency came down to a three month average of 13 mainly due to the long hibernation period in the last two weeks. As for the unique content and blogging tips, I thought I was able to write a handful of good posts in the past three months (I leave that to you to decide).
When it comes to the goal on SEO techniques, there was a 8 post series on SEO that I kicked off in February which provided some tips that I practiced myself as well. The measurable part of the same (search engine traffic) was standing at 41.41%. When I dug into the details of my Google analytics data, I found out that this low search traffic percentage is due to the increased number of visits from the social media (2000+ visitors) in the past three months. Hence the search traffic is not necessarily bad but again far from my goals.
As for the daily visitors, I had a pretty ambitious goal until the end of 2009. Though there’s still 9 months left to achieve this goal, I am not completely confident of putting the required effort to achieve that kind of numbers. In the past three months the number of daily unique visitors (not visits) varied from 49 to 594 (49 was during my inactive period last week). The page views per day varied from 72 to 780. So the average daily numbers for Q1 is something like 140 daily unique visitors and 275 page views!. These are inferior numbers compared to December 2008.
The bounce rate was at 66.18% (as against the target of 60%) and the average time on site is pretty good at 2.31 minutes. I thought these are really good numbers and it essentially means that this blog has some quality readers.
The blog income during this quarter was standing at USD 410.62 – the main sources of income being Google AdSense, referral income and private ad sales. The average income reduced by about 30% compared to the last two months in 2008 and I think the following are some of the reasons for the same.
- Google AdSense eCPM rates have come down due to recession
- AdSense for feeds were not incorporated and some ad blocks were taken out
- I have not written a single paid review in the past three months
- Private ad sales rates and number of slots are very low though fill rate is good
- Have not proactively worked towards improving referral and affiliate links
In principle, 1 unique visitor per day has not been converted to $2 per month, but it’s at around $1.
As for the technorati rank, it is standing at 60,854 now and the brand value is not near my expectations of $25K
Overall, it has been a relatively quiet period in terms of conversions. But I think that the number of regular and quality readers has improved on an average, if not for the last two weeks.
What’s the future looking like?
As I mentioned in the beginning, the life has changed big time and hence I will not be able to maintain the same post frequency. However, I do not intend to stop blogging or sell this blog. I would probably go slow on the online money making ambitions but try to write some good content without worrying too much about the frequency.
I would like to thank you all who have been regularly visiting this blog and providing valuable comments. And I request your continous support to keep this little place alive!