Your blog is your public announcement system on the web! Just like the normal solid state announcement systems, it has the potential to reach masses. However, it can soon become ‘just another blog’ among millions if you do not have something special to offer to your readers.
The thing that is special and unique to your blog is your blog’s USP (Unique Selling Proposition). Any successful campaign – online or offline – must possess a USP to be successful and in this post let me take you through what could be the USP for a typical blog.
Blog USP examples
When I started this Make Money blogging and blogging tips blog, my intention was not really to make it just another MMO blog. So even before the blog is launched, I started developing a bunch of tools (e.g. ad network comparison tool, money maker product finder tool etc).
Though, I couldn’t find a lot of time to enhance these tools, I thought it was a USP for this blog because no other blogs had such a tool to offer. Most important aspect about this tool was it has tremendous potential to become a cash cow via referral sign-ups (By the way, it can still be a major USP for somebody who wants to buy DollarShower)
So, what are some examples for blog USPs?
1. I have known this blogger who does blogspot to WordPress blog conversion service and I thought that’s an excellent unique selling point for that blog. Similarly, any special service that is unique and what your competition cannot think of or imitate can form your USP.
2. I have a friend who just churns out unique ultimate jokes all by himself out of any occasion. If he starts a fun blog, I am pretty sure that blog with have-not-read-elsewhere content will have a solid USP.
3. Some blogs with exceptionally unique visual themes that highlight the content theme of the blog can have unique pitches. Yes, themes do matter as well and can sometimes be USPs
There can be numerous examples like the above.
The point I am trying to drive here is that, those who stand out from the crowd via their unique value propositions, will sustain in the long term. Others may still blog, make some visibility, make money etc but wouldn’t be recognized as the leaders. Also, in order to pull your readers from the competition as well as to continuously generate new readership, you really need something unique.
Over to you…
Does your blog have a USP? If so, describe it here as a comment and feel free to exploit the marketing opportunity!