Most of us know that paid reviews or sponsored reviews are great means to make money online. Some time ago, I had written a post about how to write great paid reviews without disappointing the readers and advertisers. That was mainly in the context of writing paid reviews on your main blog. In this post, we are talking about a dedicated blog meant for paid reviews alone – i.e. a paid review blog.
Cons of writing paid reviews
Many times the advertisers purchase reviews not for the quality or face value of the review but for those two or three following links (i.e. links without rel=nofollow) that originate out of the review post and point to their services. However, this is not something that Google likes because paying for do-follow links is an attempt to sabotage its page ranking algorithm in Google’s eyes. In principle, Google hates those blogs or websites that trade the page rank via products like sponsored reviews, text link ads etc and tend to downgrade them in terms of PR (Page Rank). This is the main disadvantage of writing paid reviews.
How to deal with the above problem?
The above problem cannot be tackled completely within the context of a single (or your main) blog. Hence it’s a good idea to do your paid review activities on another blog or a paid review blog. This dedicated blog will be basically getting its page rank boost from your main blog and other links via link building activities and will have 25% or 30% of its content as paid reviews.
How to establish the paid reviews blog?
The following are my thoughts on how to establish and tap your dedicated paid reviews blog:
- The dedicated blog for paid reviews should be in the niches that has good potential for paid reviews (e.g. Finance, debt management, credit cards etc)
- The typical life time of such a blog could be 12 to 18 months (or until Google stops indexing and ranking it)
- The first two-three months should be dedicated to link building (even paid links by spending $25 or $30 dollars a month)
- Typically Google updates Toolbar PR every three or four months and following each update, you can go for as many paid reviews as possible while you should go slow when PR update is nearing
- One should be able to make 250 or 300 dollars a month easily as against the expenses of $25 or $30 (for link building) using of of the paid review sites such as sponsored reviews
- You should write no more than one paid review per every three or four unpaid posts to avoid any immediate blacklisting
- Maintaining more than one paid review blog should bring decent online income; there’s further potential of using text-link-ads
Any thought friends? Is it a feasible idea?