McAfee recently released a list of top 50 riskiest search keywords. As per the report, ‘lyrics‘, ‘myspace‘ and ‘free music downloads‘ are the most dangerous search terms that can potentially take the search user to malware and virus spreading websites.
In the context of the ongoing recession, the malicious lot have started targeting search terms such as ‘credit crisis‘, ‘mortgage crisis‘ and ‘goldman sachs‘ to distract you towards unsafe websites. You might have experienced phishing attempts around those keywords, of late.
Just like these search terms lead you to dangerous websites, the selection of the wrong keywords on your website or blog can cause unexpected bad results as well.
What can wrong keywords do to your blog?
The following are some of the after effects of using the wrong set of keywords, phrases or even linking to websites who have those keyword related contents.
#1 Your pages removed SEs
Search engines like Google continuously filter out pages that have objectionable phrases, illegal/pirated content or sites that has bad neighborhood.
#2 AdSense shows nothing or public service ads
The AdSense stops serving ads to those kinds of pages or shows zero earning public service ads. AdSense can also become ineffective when the crawler finds a sequence of intentionally stuffed keywords or very long paragraphs having the same.
#3 Ban by safe internet browsing applications
The safe internet browsing applications that come with Anti-virus software usually mark your webpages based on certain patterns of keywords, suspicious scripts and downloads that have trojans or WORMs in them (could be even coming from some of those affiliate scripts). Once rated ‘red’ by these applications (e.g. McAfee Site Advisor) you may find it hard to get back your safe rating.
#4 High bounce rate
If you optimize for the wrong set of keywords (even when they are not rated), the search visitors may click the back button as soon as they land on your site because they did not get to see what they expected.
#5 Drop in search ranks
Basically, the search engine’s internal priority of your pages can decrease when the page content has nothing much to do with the keywords specified. This can also result in a drop in public (Toolbar) PR and in the long run huge reduction in search visits (or no visits)
#6 Brand image damage
The more wrong keywords or objectionable phrases you have, the more damage it causes to your brand.
Over to you…
Have you ever been banned from your Google AdSense account for using objectionable key-phrases or content? Even worse, has Google stopped indexing your pages due to the same reason?