Yahoo initially plans to roll this out to their small business (Yahoo hosting) customers along with the existing users of IndexTools prior to acquisition. In addition, a few beta testers and selected publishers get to use the released version until the product is ready for mass shipment later this year or first half of next year.
The Yahoo Web Analytics (YWA) solution is claimed to be more or less <>real time analytics as compared to their competitors such as Google Analytics or Sitemeter. We need to wait and verify whether this claim is true. Regardless of that, Yahoo might steel some marketshare from the current leader (GA) in this segment and also Sitemeter, which has already lost huge user base to Google Analytics. YWA also claims features such as advanced campaign management, merchandise reporting etc. The complete set of YWA features is available at this link. Yahoo’s move to roll out the analytics tool may be with the intention of collecting more intelligence on ad campaigns, search behavior etc rather than gaining a lot of marketshare here. This will definitely help their ad business in the coming years.
The only problem that we had with Yahoo has been their prolonged development and testing cycles due to which most of their programs stay in the beta state for a number of years. We have seen this issue with Yahoo Publisher Network (YPN), Yahoo Buzz, Yahoo AMP. This does not mean that other vendors don’t release beta products but they make it available for a wider audience.
Over to you…
I would like to know which web analytics program are you using currently and whether you are happy with the same. And are you a Google fan or Yahoo fanatic?