Link exchanges and link sales are pretty common things these days to help boost one’s Google page rank (PR), links building as well as organic traffic. A high PR for your website is always a good thing to have as most high rated ad programs, affiliate networks, get-paid-to review sites, elite advertisers etc take a look your alexa traffic rank, Google page rank etc before approving your subscription. For a blog, a high PR can also be looked at as an opportunity to convert some of your homepage links to permanent income other than normal advertisement.
The blogroll in most cases is just another block on your blog that is usually dedicated to link to your favorite sites and/or frequently visited blogs. It is also one of the least frequently updated portions on anyone’s blog. However if carefully blended with your actual favorites, you can sell this link space to potential link buyers who want to market their blogs that usually have a lower PR compared to yours.
The per link sale price for a month can vary from a dollar to any amount based on your PR. I can imagine that one can easily sell 10 or 12 links that has the potential of fetching a few hundred dollars per month without any sweating effort. However, you may not want to link mediocre blogs from your blog nor do you want be too greedy by selling to too many. Some good marketing and careful picking is is all it takes.
For the above purpose, the blogroll does not need to be present in a highly visible area like the top portion of the sidebar. The footer area can be made a little taller to accommodate these links, which is good enough for normal PR considerations if not exactly for traffic.
The following could be the criteria for selling blogroll links:
– You may want to restrict the number of links that you want to sell, ideally less than your actual favorites
– Quality of the linked sites should be carefully analyzed
– Restrict the links to blogs alone and if possible, those dealing with the same topics as yours
– Pick the link titles that is SEO friendly for you as well as the buyer
Good luck with you blogroll marketing!